PROPOSED. Review only. Not live. Nothing here collects data.

What it is: A quick check to see if a stranger can repeat what you do.

[TREVOR TO CONFIRM] PROPOSED. Draft only. Not live. No ads, no spend, no live opt-in.

LM A3: "Can You Explain It in One Sentence?" Check

Type 1 (reveal a problem). Problem tag B: not packaged.
Draft by Cat: Trevor, Nov 4 2026. Not scored.

The hook

If a stranger can't repeat what you do, they can't refer you, and they can't buy from you.

Who it's for

Experts who are great at the work but take a long time to explain it.

Opt-in page

Headline: Can a Stranger Repeat What You Do?
Subhead: In a few minutes, find out if your message is clear or confusing. And fix it with one sentence.
Button: Start the Check

What they get: the check (3 steps)

Step 1. Write it the way you say it now.
"What do you do?" Write your answer, word for word. No editing.

Step 2. Score it (yes or no).

1. Is it one sentence?
2. Does it name who you help?
3. Does it name the problem they have?
4. Does it name the result they get?
5. Could a 12-year-old repeat it back?
6. Is it free of jargon (no "holistic", "synergy", "leverage")?
   Each yes is 1 point. Max: 6.

Step 3. Rewrite it with the one-sentence template.

I help [who] stuck at [problem] get [result] without [the thing they hate].

SAMPLE (filled in, not a real client). It takes about 5 seconds to say out loud:

I help coaches stuck at the same income get booked calls every week without cold DMs.

The stranger test. Read your new sentence to one person who doesn't know your work. Ask them to say it back. If they can, you're done.

Score bands

• 0 to 2: Lost in the fog. People like you but can't explain you. First step: fill in the template below with your who, problem and result. Then read it to one person.
• 3 to 4: Almost there. Go back to your yes or no list. Find the one you said no to. If it's question 4, add the result your client gets. That's the piece most people leave out.
• 5 to 6: Clear. Now put that sentence everywhere: bio, intro, first line of every call.

Next step (CTA)

Want to turn your one sentence into an offer people buy? Get the Offer One-Pager.

Get the Offer One-Pager Default, [TREVOR TO CONFIRM]

Form spec

Epic two-step popup. First name and email only. Placeholders in the fields, no labels, no phone. Buttons open in a new tab. Not live until Trevor says yes.