PROPOSED. Review only. Not live. Nothing here collects data.
Below are the 3 drafted lead magnets (Reviewer score 96 each), in full, plus the list of all 9 options. Tap one to open it. Items marked [TREVOR TO CONFIRM] need your call. Defaults: A1 and B6 go to a call, C4 goes to Book In A Day [TREVOR TO CONFIRM].
Type 1 (reveal a problem). Problem tag D: no reliable client flow.
Channel: the scorecard. This is the front door. B6 and C4 are the next steps on the result page.
Source: (v2). Draft by Cat: Trevor, Nov 2 2026.
Where will next quarter's clients come from?
Answer 12 quick questions. See how much of your client flow is a system. And how much is luck.
Button: Get My Client Flow Score
Each answer scores 0, 1 or 2 points. Max score: 24.
Section 1: Where clients come from
1. In the last 90 days, how did most new clients find you?
0 = I'm not sure · 1 = Mostly people who already knew me · 2 = A channel I run on purpose, every week
2. If you stopped all outreach today, how long until new client inquiries dry up?
0 = Right away · 1 = A few months · 2 = They keep coming from something I built
3. Can you name the one place your best clients hang out?
0 = No · 1 = I have a guess · 2 = Yes, and I show up there weekly
Section 2: What they see
4. If a stranger reads your bio, can they say what result you get and for who?
0 = No · 1 = Kind of · 2 = Yes, in one sentence
5. Do you have something a buyer can say yes to before a sales call (a guide, a scorecard, a book, a workshop)?
0 = No · 1 = I have one, but it's old or hidden · 2 = Yes, and it's linked everywhere
6. In your last 10 posts, how many asked a buyer to take a next step?
0 = None · 1 = One or two · 2 = Three or more
Section 3: How you turn interest into clients
7. When someone says "I'm interested," what happens next?
0 = It depends · 1 = I send a link and hope · 2 = Same clear next step every time
8. Do you know how many sales calls you had last month?
0 = No · 1 = Roughly · 2 = Exactly
9. Of those calls, do you know how many became clients?
0 = No · 1 = Roughly · 2 = Exactly
10. Do you follow up with people who said "not right now"?
0 = Rarely · 1 = Sometimes · 2 = On a set schedule
Section 4: Your price and your packaging
11. Is your offer packaged with a name, a clear result and a set price?
0 = No, I quote each time · 1 = Sort of · 2 = Yes
12. If you doubled your clients next month, could you deliver without burning out?
0 = No way · 1 = It would hurt · 2 = Yes, the offer is built for it
| Score | Band | One-line read |
|---|---|---|
| 0 to 8 | Luck Mode | Clients show up when they show up. You can't plan next quarter. |
| 9 to 16 | Leaky Pipe | Some things work. Clients slip through the gaps between them. |
| 17 to 21 | Almost a System | The pieces are there. One weak spot holds back the rest. |
| 22 to 24 | Client Flow | You run on purpose. Now the job is to grow it, not fix it. |
Weakest spot: add up each section (max 6). The lowest section is the weakest spot shown on the result page. On a tie, show the earlier section.
[TREVOR TO CONFIRM band names and cut points. They are a draft, not tested.]
Luck Mode (0 to 8)
Here's the truth. Your clients come from luck and who you already know. That's not a knock on you. You're good at the work. You just don't have a way for new people to find you, trust you and say yes.
Start here: one fix this week. Your next step is below.
Leaky Pipe (9 to 16)
You're getting clients. Not on purpose. Something works, then it stops, and you can't tell why.
Start here: fix your weakest spot first. One fix. Not five.
Almost a System (17 to 21)
You're close. One weak spot holds back the rest.
Start here: fix the one weak spot. Your next step is below.
Client Flow (22 to 24)
You built it. The next move is reach: get your thinking in front of people who don't know you yet.
Start here: shore up your weakest spot, then grow. Your next step is below.
Routing rule (one rule, all bands): weakest spot wins. The band sets the headline and the read. The weakest section picks the next step. Ties go to the earlier section, so every result routes to exactly one of B6 or C4.
Weakest spot add-on (all bands)
- Section 1 or 3 lowest: "Your gap is the ask. Start with B6."
- Section 2 or 4 lowest: "Your gap is the package. Start with C4."
- Perfect 24 (all sections 6): "No gap to fix. Your next move is reach. Start with C4." (C4 shows first.)
Next steps block (every result page)
Show the routed step first, then the other one, then the help line.
1. [Routed step]
2. [Other step]
Step copy:
- B6, One Post That Asks for the Call. Write one buyer post with a clear next step. Count the replies.
- C4, Book Blueprint. Your title, subtitle and table of contents, from your own method.
Help line:
- Want help? [TREVOR TO CONFIRM CTA: book a call / $100 Workshop / none]
SCORE: Reviewer R3 PASS 96 (free), 2026-11-02
Type 2 (trial of the solution). Problem tag D: no reliable client flow.
Shown on the scorecard result page as a next step. Draft by Cat: Trevor, Nov 2 2026.
Write one post aimed at buyers, not peers. Give it one clear next step. Then count the replies.
Time: about 20 minutes to write. 7 days to track. [TREVOR TO CONFIRM]
A lot of expert posts get likes from other experts. Likes don't pay. A buyer post talks to one person with one problem, and tells them what to do next.
Step 1. Pick one buyer.
Who is the one person you want to hear from? Write it down.
"A __ who is stuck on ____."
Step 2. Name their problem in their words.
What do they say when they complain about it? Not your words. Theirs.
"I keep ______."
Step 3. Give one useful truth.
One thing you know that they don't. Keep it to 2 to 4 short lines.
Step 4. Make one ask.
One step. Easy to say yes to. Pick one:
- "Comment __ and I'll send it to you."
- "DM me the word ____."
- "Want help with this? Reply and I'll send you a link."
- "Want to fix this on a call? Reply CALL and I'll send my calendar."
Step 5. Post it and track it for 7 days.
Use the tracker below.
[Their problem in their words]?
Here's what most [type of buyer] get wrong:
[The mistake, one line.]Here's what to do instead:
[Your truth, 2 to 4 short lines.][The ask.]
Rules:
- One buyer. One problem. One ask.
- Short lines. No jargon.
- The ask goes last, every time.
Got a book idea you never finished?
Here's what most experts get wrong:
They try to write chapter one first.Here's what to do instead:
Write your title. Then your table of contents. Then write.
The plan is the hard part. The writing gets easy after.Want my one-page Book Blueprint? Comment BOOK and I'll send it.
[TREVOR TO CONFIRM: use this example or swap in one of your real posts]
| Day | Likes | Comments from buyers | DMs | Asked for the next step | Calls booked |
|---|---|---|---|---|---|
| 1 | |||||
| 2 | |||||
| 3 | |||||
| 4 | |||||
| 5 | |||||
| 6 | |||||
| 7 | |||||
| Total |
What to look at: the last three columns. Likes come first in the table so you can see how little they tell you.
Next week: keep the buyer and the ask. Change one thing (the problem line or the truth). Compare.
Got replies but no calls? Let's look at it together.
Button: Book a Call (opens in a new tab) [TREVOR TO CONFIRM: call or $100 Workshop, and the link]
One Post That Asks for the Call
Write one buyer post with one clear ask. Track the replies for 7 days. Template and tracker inside.
Button: Get the Template
Delivery: by email, so every opt-in is counted.
SCORE: Reviewer R3 PASS 96 (free), 2026-11-02
Type 3 (one step of a bigger process). Problem tag B: knowledge not packaged.
Shown on the scorecard result page as a next step.
Built to match Trevor's current template: "BAD ASS - Book In A Day - Book Planning Template (Updated)" This blueprint is a short front end to Parts 1 to 4 of that template, so a finished blueprint drops straight into it.
Draft by Cat: Trevor, Nov 2 2026.
Walk away with your title, your subtitle and your table of contents. Built from what you already teach.
Time: about 45 minutes. [TREVOR TO CONFIRM]
Start with chapter one and it is easy to stall. The plan is the hard part. Once you have it, the writing gets easier.
Fill in this one sentence:
"I will use my book to target [primary audience], by teaching them [book idea], which will lead to my ultimate goal of more [objectives]."
Then answer 3 quick ones:
1. Who is the one reader? __
2. What pain do they have because they haven't read your book? _
3. What will they get after they read it and use it? ___
One sentence your reader would use to tell a friend about your book.
"It's the book that shows __ how to ____."
Name it after the reader's result, not your method.
Write 3 options:
1. __
2. _
3. ___
Circle the one that a buyer would understand in 2 seconds.
Formula: How to [result] without [the thing they hate].
Write 2 options:
1. __
2. ____
List every idea, story and lesson you teach. Don't sort yet.
- __
- _
- ___
Ideas that don't fit this book go in the Parking Lot (Part 3). You might have a second book.
| Section | Working chapter title | One-sentence key takeaway |
|---|---|---|
| Introduction | ||
| Chapter 1 | ||
| Chapter 2 | ||
| Chapter 3 | ||
| Chapter 4 | ||
| Chapter 5 | ||
| Chapter 6 | ||
| Chapter 7 | ||
| Chapter 8 | ||
| Chapter 9 | ||
| Chapter 10 | ||
| Conclusion |
Tips:
- Each chapter solves one problem.
- Order them the way your client moves: first problem first.
- Write the Introduction after the Conclusion. That's how the template works.
- 7 to 10 chapters is plenty. [TREVOR TO CONFIRM range]
Now you need to write it and get it seen. In the full template, that's Part 5 (your chapters) and Part 6 (special instructions for your writing team).
Button: Write It With Book In A Day (opens in a new tab) [TREVOR TO CONFIRM: Book In A Day as the default CTA, and the link]
Book Blueprint
Your title, subtitle and table of contents in about 45 minutes. Built from what you already teach.
Button: Get My Blueprint
Delivery: a Google Doc copy link, sent by email.
SCORE: Reviewer R3 PASS 96 (free), 2026-11-02
CHANGE (Oct 30 2026): Re-matched to LEAD-MAGNETS-30 v2 (TC Mentor Hormozi, Tango 7b9ba617). Trevor said Oct 29 that referrals are not the core client problem. All referral items are out. Old IDs (A4, A3, A1, B9, B7, B3, C2, C1, C6) pointed to the old list and no longer apply. Old pack saved as .
Idea: 8a1faab6 · https://youtu.be/w4v-XK5LUWY · clip ~8:53
Source 30: (v2, Oct 30)
Owner: Cat: Trevor
Status: PROPOSED. Not live. No ads. No opt-in submit without a separate OK.
Pick 3 (one per type works best). Run 14 days on one channel. Measure opt-ins and booked calls. Epic OS opens the timed test after you pick.
IDs match the v2 list: A = reveal (Type 1), B = trial (Type 2), C = splinter (Type 3). Tags: D = no client flow, C = underpaid, B = not packaged, A = invisible.
How I picked: each type covers a different client problem, and each one points to the next problem your offer solves.
Opt-in title: Client Flow Scorecard
Dream outcome: Answer 12 questions and see where next quarter's clients will come from. And how much of it is luck.
Opt-in title: The Underpriced Expert Test
Dream outcome: Put your price next to the result you deliver. See the gap in plain dollars.
Opt-in title: "Can You Explain It in One Sentence?" Check
Dream outcome: In 5 minutes, find out if a stranger can repeat what you do and who it's for.
Opt-in title: The $100 Workshop
Dream outcome: One sitting. One narrow win, done. Then you see what's next. [TREVOR TO CONFIRM price and that this is the live front door]
Opt-in title: Price Reset Session (30 min)
Dream outcome: Leave with one new price and the one sentence that backs it up.
Opt-in title: One Post That Asks for the Call
Dream outcome: Write one post aimed at buyers, with a clear next step. Then count the replies.
Opt-in title: Book Blueprint
Dream outcome: Walk away with your title, subtitle and table of contents, built from your own method. Next problem: writing it and getting it seen.
Opt-in title: Offer One-Pager
Dream outcome: Your offer on one page. The outcome, who it's for, what they get, and the price.
Opt-in title: Case Study Builder
Dream outcome: Turn one real client result into a before-and-after story you can use anywhere. [Uses the client's real result only. No made-up numbers.]
SCORE (SELF): 95. Humanizer pass done (cut filler, short lines, no new claims).